Combining behavioral information from Analytics with Yesmail Enterprise e-mail marketing creates a powerful tool for targeting audiences that are otherwise untapped. Delivering relevant email messages based on products that were viewed during a visit or products that were left in an abandoned shopping cart can have dramatic impact on revenue with minimal impact on cost since this is simply leveraging visitors your site is already getting. This increase in marketing effectiveness is one of the key benefits of integrating Analytics with Yesmail Enterprise.