Alliant's database includes detailed behavior across 10 billion purchases and more than 270 million U.S. consumers. By utilizing actual multichannel transactional data, Alliant's audiences connect brands with responsive consumers across devices and platforms, driving results for both branding and direct response campaigns. Data is aggregated directly from hundreds of leading direct-to-consumer marketing brands, which is then transformed to create a unified view of consumer purchasing behavior. We also have strategic partnerships in place to enhance the rich purchase data with additional demographic, lifestyle, social and automotive data.