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The integration between Adobe Analytics and Epsilon Harmony closes the loop between email responses and website behavior to increase revenue and campaign ROI.
The integration between Adobe Analytics and Epsilon Harmony closes the loop between email responses and website behavior to increase revenue and campaign ROI.
July 21, 2018
Analytics
English
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EpsilonAgility Harmony integrates user-level (non PII) data with the Adobe Audience Marketplace, a private data marketplace connecting advertisers, data providers and content publishers.
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EpsilonAdobe Audience Manager customers use Epsilon to enrich and extend their existing 1st party data audience segments with demographic, lifestyle and purchase intent data.