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Lotame ID Sync Targeting allows Adobe Audience Manager (AAM) customers to deliver personalized experiences using audience segments and attributes created in AAM.
Lotame ID Sync Targeting allows Adobe Audience Manager (AAM) customers to deliver personalized experiences using audience segments and attributes created in AAM.
July 21, 2018
Audience Manager
English
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Lotame offers 5k+ segments of 100% declared demographic and demonstrated behavioral data available for audience targeting on desktop and mobile across the globe at scale.
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Lotame is a data management platform with 3rd party data source build from one of the largest collection cookies and mobile device IDs internationally.
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Lotame ID Sync Data Provider integrates user-level (non PII) data with the Adobe Audience Marketplace, a private data marketplace connecting advertisers, data providers and content publishers.