Combining behavioral information from Adobe Analytics with eCircle e-mail marketing creates a powerful tool for targeting audiences that are otherwise untapped. Delivering relevant email messages to these market segments can result in entirely new revenue opportunities, driving increased conversion and revenue among new and existing email campaigns. For example, delivering relevant email messages based on products that were viewed during a visit or products that were left in an abandoned shopping cart can have dramatic impact on revenue with minimal impact on cost since this is simply leveraging visitors your site is already getting. This increase in marketing efficiency is one of the key benefits of integrating Adobe Analytics with eCircle. Additionally, this integration will automatically synchronize eCircle e-mail metrics with Adobe Analytics data for closed-loop reporting and remarketing.

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