Neustar AdAdvisor creates audiences with similar demographic attributes who have an affinity for a particular brand or product through applying offline purchase and consumer survey information to target audiences at the top of the purchase funnel. Unlike behavioral targeting, AdAdvisor audiences are derived through an offline segmentation methodology using contractually acquired data sources rather than online browsing behavior. Adobe Advertising Cloud Customers us Neustar to reach prospects that may not have visited a Web site or landing page but are more likely to demonstrate product propensity.

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